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Why Home Care Matters – A Message from Our Founder, Emily Maguire

Why Home Care Matters – A Message from Our Founder, Emily Maguire

When it comes to healthy, beautiful hair, what happens between salon visits is just as important as what we do in the chair. That’s why at Super Natural Hair and Body Clinic, we’re passionate about educating our clients on the importance of home care, and why we proudly stock trusted, professional brands like Artego and De Lorenzo.

 The Salon vs. The Supermarket

 It’s easy to think all hair products are created equal, but the truth is.. they’re not. Supermarket products are often loaded with fillers, sulphates, silicones, and harsh detergents that can strip colour, dry out your hair, and leave your scalp unbalanced. While they may seem like a cheaper option upfront, they often do more harm than good in the long run.

 Salon-quality products, like those from Artego and De Lorenzo, are formulated with superior ingredients, designed to nourish, protect and enhance your hair from the inside out. Why We Recommend Artego & De Lorenzo We don’t just stock these brands. we use them ourselves, on our clients and on our own hair.

Here's why they’ve earned our trust

 Artego

 This Italian brand delivers luxury, innovation, and performance in every bottle. Whether it's their colour-care range, nourishing treatments, or styling essentials, Artego is designed to protect the integrity of your colour and keep your hair looking fresh, shiny, and full of life.

De Lorenzo

 A proudly Australian brand, De Lorenzo combines science with nature, using organic and sustainably sourced ingredients to support scalp health, hydration, and repair. They’re vegan, cruelty-free, and free from sulphates and parabens, making them perfect for sensitive scalps and colour-treated hair.

Why Home Care Is So Important

Prolongs colour and treatment results Improves overall hair health and manageability Protects against heat, humidity, and environmental stress Reduces split ends and breakage Keeps your hair looking salon-fresh for longer When you invest in professional services, it just makes sense to protect that investment with the right home care.

Think of it like this

you wouldn’t buy a beautiful new outfit and wash it in dish soap. you’d treat it with care. Your hair deserves the same. So next time you’re in salon, chat to us about your home routine. We’ll happily recommend the right products tailored to your hair goals. because healthy hair doesn’t stop at the salon door. 

 Emily Maguire

Founder, Super Natural Hair and Body Clinic

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